Game Development is a vast field and most of the new entrepreneurs who want to work in this field are not aware of the fact that how it s done, which software to use and what should be the quality of the game.
People with small or huge businesses are also focusing in having their brand’s android or IOS or both application as well to increase their brands online availability strong and deliver their message to the maximum number of people possible. As we have seen before that Digital Market is a strong way to market their business or product.
As we all know that technology is increasing day by day and those days of the past when people used to play 2-D and pixelated games are over. Now people want everything in their hand and pocket , and the influence of android applications and IOS applications has increased to a massive level where everyone wants his own Google or IOS developer console and their product published on it.
The applications that we publish on play store are also our products as everyone develops them to make money. I have many people in my circle who are making android and IOS games and are publishing on weekly basis on their play store account.
Android OS, belonging to Google, is Linux-based and is partly an open source. Originally developed by Android Inc., the company was later acquired by Google in 2005. iOS is Apple’s mobile operating system. Android dominates the market with a whopping 87%, while iOS comes at a distant second at 12%
as seen here.
Apple dominated the market in their early stages but now android has taken over the market and is dominating the market in the present era. We can say it is Android phones era. I-phone users can be seen as 1 in 100 individuals the one reason i see for this is their prices are high and the advantage of I-phone is that they are incredibly smooth to use. I myself have used it and i find it very attractive but android is the thing for me because i have been an android user ever since from the day i had shifted myself from those qwerty phones to smart phones.
The topic today that i want to discuss is about the newly game developers who are entering the market and want to make their career out of game development.
We often see now a days that everyone in the world in their free time whether he/she is a business person or a person sitting down in a park waiting for his/her next job to start has a smartphone and definitely has a game in it to play and as you can see on both IOS and Android play store you see that their are million of applications that have been published and millions are on their way. Some of these applications have gathered massive amount of audience through their unique idea and some are working on quantity rather then quality and are earning big amount through Ads and other means.
I myself am a game developer i have also published a few games on my Google Play account but didn’t get any good response.
Because the games that i made didn’t had a good idea that could attract more users to play my game and i didn’t had any marketing as well to promote my product online so that i can get more users and in turn more revenue.
In my point of view a person who dreams or aims to have his own Game Development house should know the following things first and then he should start working on his/her games so that he must not face difficulties that i faced, because making a game takes time and hard work and countless hours of testing to make sure that the product is good to go but when their is no response on the play store and you are not getting anything out of the hard work and time you spent on developing that product then that moment of frustration and lost hope can only be understood by a person who has faced all those things before.
In my opinion here are 5 things that a game developer must know before starting his own software company.
1: Throughout knowledge of popular Game Engines
As we know that now a days many new game engines have been introduced into the market through which multiple software houses, freelancers and entrepreneurs are developing android , ios and desktop applications.
The most famous of all the Gaming Engines is
and many more.
Most of the software houses now a days as far as i have seen the gaming industry are working on unity 3-D and unreal gaming engine.
Because Unity 3-D is a truly affordable option for a game developer, and it has some unmatched merits that other engines don’t. Most important, you have to pay for the license once, and no matter how popular your game becomes, you do not need to pay again. That surely sounds like a smart financial move, particularly for startups and new developers.
Best licensing terms in the game industry.
Easy to use and compatible with every game platform.
Great community support.
Low learning curve.
Popular option among developers.
Limited tools, so you frequently have to create some tools of your own.
Time-consuming for making games with complex and diverse effects.
as far as Unreal Gaming Engine is concerned it is one of the most popular game engines to develop high-end triple-A titles for years now. Gears of War, Batman: Arkham Asylum, Mass Effect, and many other blockbuster games were developed with this engine.
With so many developers using it, Unreal offers the largest community support. Several lifetime hours of video tutorials and assets are available.
Best support and update mechanism of all engines, with a new tool introduced with each new update.
There is widest range of easy to maneuver tools up under its sleeve. There are few tools that can be maneuvered even by a school kid.
Compatible with diverse operating platforms including iOS, Android, Linux, Mac, Windows, and most game consoles.
The new licensing terms of $19 a month and a 5 percent royalty only if your game makes over $5,000 make Unreal Engine 4 much more competitive than it had been in the past.
Some developers complain a lot about the unfriendly tools that involve a bit of a higher learning curve.
2: Must have knowledge of App Store Optimization (ASO)
What is it?
Don’t worry it is just a simple technique of improving the visibility of a mobile app (such as an iPhone, iPad, Android, BlackBerry or Windows Phoneapp) in an app store (such as iTunes for iOS, Google Play for Android, Windows Store for Windows Phone or BlackBerry World for BlackBerry).
Many students and fresh entrepreneurs are not aware of what ASO really is, the thing i have learned is that you desperately need ASO marketing technique to promote your applications and products so that people who visit Google Play Store can see your application and you can get maximum number of installs.
In the starting hiring a person can be costly who knows how to do ASO, so having a know how of how it works is a must.
3: You must be a gaming geek
If you want to be game developer the first thing you need to do is realize whether you have that urge or interest inside you to be a game developer, a game developer in my opinion is not just a person who develops games he is a person who has the creativity and that approach to make the game look attractive and interesting.
So to be innovative you must be a gamer in other words, you must have interest in the gaming industry, what is happening in the market, how many games are being developed who have great market approach , how are the graphics of the latest games etc.
This is a must in my point of view for a game developer so that he must know what he has to do and how to survive in the market.
4: Graphically strong games sell more
Graphics of a game tells that will it attract the user or not.
What do i mean by that?
Its simple , folks
Counter strike, call o duty, subway surfer, clash of clans, Talking tom etc are the games that have great graphics and the person knows what he is doing and how he is going in the game. In the past all the games had pixelated graphics but still people played those games. You know why?
Because at that time there was not this much competition and resources. But now times have changed and people or in a programmers language users move towards that game which has attractive, innovative and clear graphics.
5: Unique idea is what makes you a millionaire
The heading says it all. All the big games or companies who are earning and have captured billions of people on the android play store had a unique idea in their mind , which took them from being some ordinary person to the originator or developer of that game.
Temple run, subway surfer, talking tom, clash of clans, Counter Strike, Candy crush these were the games which were based on unique ideas and they have survived in the market every game who has copied these games must have earned some thousands of dollars but the one which is original have already made millions out of their game.
Some people may agree or dis agree with my knowledge about the gaming industry. We are a Digital Marketing Agency not gaming professionals. But we thought by this blog maybe we can help out new game developers to some extent.