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YouTube by Number, Stats & Demographics

The term YouTube needs no introduction as it is 3rd most visited website in the world and the 2nd biggest social media website of the world. It is a video sharing website which has revolutionized the world.

Founded: Feb 2005

URL: https://www.youtube.com/

Founders: Chad HurleySteve Chen, and Jawed Karim as mentioned on Wikipedia.

Owned By: Google bought YouTube in 2006 from its owners in US$1.65 billion. YouTube now operates as one of Google’s businesses.

Head Quarter:  San Bruno, California.

 

YouTube Stats

  • First YouTube video was uploaded in April 2005 by one of its founders.
  • Around 1.3 Billion people visit YouTube Monthly.
  • Almost 4.7 Billion videos are watched on YouTube everyday.
  • It gets around 30 million users per day
  • Study says that by 2019 84% of the total traffic cost would be by videos.
  •  YouTube is the 3rd largest website in the world
  • 10,113 Youtube videos generated over 1 billion views.
  • Around 1 billion mobile users use YouTube daily.
  • People of age from 18-24 are  11% users of YouTube.
  • 25-34 – 23% users
  • 35-44 – 26% users
  • 45-54 – 16% users
  • 50-64 – 8% users
  • 65+ – 3% users.
  • More then half of YouTube views come from mobile devices.
  • YouTube can navigate in 76 different languages.
  • Around 20% of the people on YouTube leave the video in the first 10 seconds if the don’t like the intro.
  • 9% of the U.S businesses run on YouTube.

YouTube Financials

  • The Annual cost of running and maintaining YouTube is $6,350,000,000.
  • Google’s annual revenue generated from YouTube is $4,000,000,000.
  • Youtube generate 6% of Google’s ad sales revenue.
  • The number of channels earning six figures per year on YouTube is up 50% .
  • The number of advertisers running video ads on YouTube is up more than 40% .
  • For Youtube top 100 advertisers, the average spend per advertiser is up over 60% .

YouTube Demographics

  • YouTube has 30 million 18-24 year old users.
  • 25-34 years of age are 40 million.
  • 35 – 44 are around 34.5 million users.
  • around 31 million users range from 45-55.
  • About 20 million users on YouTube are from 55-65 of age.
  • Less the 15 Million people of age 65+ use YouTube.
  • YouTube is male dominated with an estimated amount of 80% male users with multiple categories per month.

Source:

youtube.com/yt/press/statistics.html

statisticbrain.com/youtube-statistics

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Facebook Statistics, numbers, & Demographics

Facebook as we all know is the number #1 social media website alive today here are some facts about facebook everyone wants to know.

Founded: 2004

URL:  https://web.facebook.com/

Founder: Mark Zuckerberg

HeadQuarter: Menlo Park, California, United States

Employees: 17,048 as of 31st December 2016

Facebook Statistics

Facebook has 2.5 Billion active users as June 2017.

It has 1.13 Billion daily active users

Total number of desktop daily users are estimated to be 1.32 Billion

Facebook boasts 1.57 billion mobile monthly active users and 1.03 million mobile daily active users, on average.

An average person has around 155 Friend on Facebook.

Women have more Facebook friends then men an average of 165 to be precise.

Facebook Demographics

  • 82 % of 18 to 29-year-olds online in the U.S. use Facebook.
  • 79 % of 30 to 49-year-olds online in the U.S. use Facebook.
  • 56% of U.S. online users ages 65 and up use Facebook.
  • It also spans generations—83 percent of parents with a teen between the ages of 13 and 17 are friends with their child on Facebook.

Facebook Financials

  • Mobile advertising revenue – Mobile advertising revenue represented approximately 84% of advertising revenue for the fourth quarter of 2016, up from approximately 80% of advertising revenue in the fourth quarter of 2015.
  • Capital expenditures – Capital expenditures for the full year 2016 were $4.49 billion.
  • Cash and cash equivalents and marketable securities – Cash and cash equivalents and marketable securities were $29.45 billion at the end of the fourth quarter of 2016.
  • Facebook’s stock-market valuation tops $245 billion.
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How to run a successful online business

What is an online business?

“Online Business can be explained as anything that an individual sells using the internet to the people present on the internet.”

Internet has created a great resolution in our society due to which millions and billions of people are sitting online and struggling to do attract the audience online so that they can make money and provide them with their services.

Why online business?

Online business is the key mean to generate millions and billions of dollars in the present era.

Why? How?

I think you might be thinking of the same thing.

Let me give you an example

Suppose

A person lives in Canada with a garments business and sells both men and women wear. How many clients would he have?

The maximum amount of client he could reach is the exact population of Canada. Even that’s not possible because out of the total population there would be men, women, children, homeless, beggars etc.

He is not even able to target the complete audience of Canada.

One thing that cannot be ignored as well is that he must have a shop located on some street, or a commercial market which most of the people won’t know about and even if they know they would not be amongst those who visit the market daily.

This is the place where online marketing comes.

What happens when he shifts his business to online market?

When he finally decides that he has all the men and women in Canada who will no matter what visit him if they would need any clothes or a piece of cloth and now is the time he should also target the audience who are located outside of Canada.

At that moment he has already became a successful entrepreneur.

Because when he shifts his business online he knows that there are 2.5 billion people using internet on the daily basis and are looking for a trust worthy person who can send them garments of the latest trends then is the time that he can imagine to be a billionaire soon.

Now the point is that “How” to do that.

(NOTE: I am talking about a layman here who has no knowledge where to get started with the online business)

In my point of view starting an online business is the best way to create your brand’s awareness both online and in the local market.

The below points states that on which social and online platform a person should have presence in case of an online business and what strategies he/she can use to make it all happen.

  • Develop a buyer persona
    • What to sell
    • Who to sell
    • How to sell
    • Where to sell
  • First and foremost you must have a website which has all your services and products.
    • It can be an online store
    • Consulting website
    • Portfolio website.
    • Social platform.
    • Blog
    • etc
  • For a website you need to have a domain and hosting package on which you can run your website. You can get it from Oracks, Siteground, GoDaddy, BlueHost.
  • Secondly presence on all important social media networks is mandatory
    • Facebook
    • Instagram
    • Twitter
    • Pinterest
    • Snapchat
    • YouTube (The importance of YouTube Marketing can be seen here )
    • Entrepreneur inc and many more if we start naming them all.
  • Keeping your social and online presence updated.
  • Creating daily campaigns on all social platforms mainly Facebook, Twitter, Instagram and YouTube.
  • Must have something special and different for people (remember people are always searching for something unique).
  • Add discount coupons.
  • Add featured products.
    • Featured products are the best you have.
  • Keep it all simple.

Running an online business is never a big fuss it has a few simple steps which can lead to a successful business. I have even seen a few people who are doing good in their local market but are terrified to shift from local to online market. Just because they are not sure what would happen.

No one knows what would happen next. That’s the answer. If you adore millionaires and want to be like one then you should act as one and jump into the ground of opportunities.

To begin with your business enter your query here.

 

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8 Best Youtube Marketing Tips 2019

Why YouTube marketing?

YouTube Marketing is one of the most effective ways on Digital Marketing that most people use now-a-days to market their brand and services.

1: YouTube is the second largest search engine alive today.

2: Millions of people use YouTube as an essential part to grow their business.

3: YouTube is the 3rd largest website in the present world.

4: It is predicted that 80% of the internet traffic would be by videos in 2019

Everyone watches videos today. It cannot be neglected that video marketing is an essential part of the present time and it will continue to grow as the time passes. People are more attracted to ads and content in which consists of video and images rather then simple text. YouTube marketing cannot be ignored as it is the core competency in the market.

Video content conquered a market of worth 64% in the early 2014. 1.5Billion people use YouTube every month as mentioned by TechCrunch in june 2017. So we can imagine that it is not much behind facebook and other social networks.

There are a huge amount of YouTuber’s working in the market now a days and are earning 100’S and millions of dollars through their videos and vines. Once you gain subscribers and visitors who are looking for your videos then you are good to go.

YouTube Marketing

For online and offline Business owners and internet marketers, YouTube Marketing is an essential strategy to take advantage of the web’s massive shift toward video. That’s why it’s so important to learn and test some strategies and to get help from Digital Organics right now.

But the main question in your mind must be

1:how to get subscribers?

2:Why would someone subscribe to my channel?

3:What kind of channel i should choose to start with?

Are you thinking of these questions?

Don’t worry we have the answer for your question. 

1: Use Keywords like “How To” ” Here Is” “Beginners guide 2017”

The first thing you need to do is make “How To”, “Here is” videos that engage your audience and make them realize that your video has the thing that they are looking for.

2: Look for the most searched target keywords

Look for “target keywords” for your channel and see what people search for, that would get them to your channel. Target keywords are words and phrases that you use on the basis of their search volume to drive traffic to your website or blog.

3: Use YouTube as a traffic generator for your website

Upload videos and link them back to your website or blog and include the subscription option at the end of the video so that people don’t leave your channel just by watching your video. They must come back for more.

When people visit your website or blog once that’s the only time you can attract them and make them realize that you have everything that they are looking for. It may be content, online product, articles etc. When people don’t find what they searched for then they don”t come back to the website either.

4: Use engaging graphical images and videos

Use engaging graphics in your videos is a plus point. Include images, include animations, include something after a minute or two that can refresh their mind so that they won’t leave your video on the half way.

Suppose a person is giving a lecture on YouTube Marketing and all he has in his videos is same boring lecture with 100% productive approach but 0% attractive approach. Eventually the user who watches that video would leave the channel in half way. Why?

Because he is tired after watching the specific video.

Users use YouTube for fun, entertainment and knowledge purposes. But in my opinion when they come in search of knowledge at that time they also want something to keep them going on with your video and stuff.

5: Remember people always look up for entertainment.

I mean it is in human nature that you can’t sit in a consecutive lecture of 45 min or 60 min until you have a break session of 10 to 15 minutes in between in which you can

1: grab a drink

2: eat some snacks

3: do some chit chat etc

Same is with YouTube marketing. Until your video has attractive context in it it cannot hold the person for a long time.

Timing is everything, and sequencing is the key to making sure your timing is perfect. While we’re on the subject of timing, the ideal length of your YouTube video is right around 3 minutes.

If yours is an in-depth training video, you may have to go considerably longer. Still, we recommend that you keep it under 10 minutes if at all possible.

6: Use interesting Thumbnails images

Incase you are a lecturer and want to do online coaching for students who search for the content that you have then its obvious that in an online lecture a break can be an YouTube Ad or a small entertaining part of an animated film for instance. Nothing more then that.

Add an interesting featuring image that will appear on your video when someone searches for your target keyword.

Confused?

The image below shows whats a featuring image

As it can be seen that i searched for the keyword “SEO Checklist” and amongst the top videos appeared these 2. The images that are besides their description are their featured images that shows something relevant to the topic that i searched for. And for sure i would be interested in watching these videos and if i liked them then subscribing to them as well.

7: Use topics like

1: How to

2: 11 tips

3: Best ways

4: Best 2017 tools

5: Best video for beginners etc

These kind of headings and descriptions attract more users and they feel like they are at the right place for what they were looking for.

8: Call To Action(CTA) is the main reason that we are making videos on YouTube. It is obvious you are not making videos because you were getting bored or did’t had something to do. You are making videos so that you can

  • Earn extra money
  • Get subscribers
  • Gather website visitors
  • Achieve Facebook page likes
  • Attract more instagram and twitter followers
  • Get them to buy something from you.

To do all this you need to offer them something at the end of your video so that they don’t just come and go. They can become your valued customer or a subscriber or a follower. If anything like this happens then you have successfully made a video that was beneficial for you and your channel.

Note: YouTube marketing is not something that you should be afraid of to make yourself to the top. If you follow the mentioned points then we are sure that you are good to go.

YouTube is one of the largest website alive today and it can help you in massive amount of ways through which you can generate leads and convert them into customers, followers, subscribers etc. It is one of the easiest ways to generate traffic from with minimal effort. By YouTube Marketing surprisingly you can rank on #1 in your category on both YouTube and Google thats the best part.

This wraps Up my Blog. If you liked it then do comment with your feedback and give Likes to my Facebook, Instagram, Twitter.