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Pinterest Marketing Tricks and Tips | How to use Pinterest for Marketing

Pinterest Marketing is the thing of the present Digital Marketing era.

As we all know that Social Media Marketing has been around for long now.

Many Digital or Online Marketing platforms are being introduced into the world by every passing day.

A few of them include Facebook, Instagram, Twitter, Snapchat, LinkedIn, and Pinterest.

There might be more.

And they will come into our sight sooner or later.

Every Social Networking Website or application has its own key features and capabilities.

To use them you should be well aware of those capabilities and factors.

If not then you will struggle for long to get it right.

Today we are here to help you with Pinterest Marketing Tricks and Tips.

Let us get down with some facts first.

According to most of the researchers and Google, Pinterest has around 250 million monthly users.

It means that the amount of traffic you can generate from it is insane.

It means the amount of traffic you can generate from Pinterest is Insane.

And most of the marketers are already doing that.

They are using Pinterest to its peek.

We have attached a few profiles below to just give you a glimpse of the amount of traffic these users will be generating through Pinterest.

Food Blog

For the above four images, we used the Keyword “Marketing” and took the top four from the searches.

As we have highlighted in the images that the amount of traffic these portals are generating from Pinterest is mostly above 1 million monthly.

And 1 million monthly users for a blog means $100,000k+ that too from a blog post, ads and sponsored content.

So using Pinterest for Marketing is not a bad option and as it is growing gradually so the amount of traffic and uniques users you can generate from it is imaginable.

But there are some key points using which you can utilize Pinterest the right way.

Ad we are here to share those tips with you.

After reading these tips you will be able to use Pinterest to its fullest.

Tip#1

Choosing a Niche

As you know that people work in different niches.

Some like to work as a food blogger, some as a marketer, some as a fashion geek, etc.

Firstly you have to choose a niche that can benefit you.

A few top niches on Pinterest are

  • Food
  • Fashion
  • Quotes
  • Motivational Content

These niches are those which are highly searched on Pinterest and have the highest amount of user.

So start by choosing amongst these niches.

What if you have a different business?

No Problem, you still can use Pinterest for your benefit.

There is no problem with a different niche.

These are the famous niches, not the only ones.

So don’t get scared.

Tip#2

Use the header section Properly

Header sections of every Digital Media Platform are its backbone.

You need to utilize these properly to make sure that you are attracting the right user to your profile.

The header section should be based on the keywords that showcase your products and services.

For instance.

Have a look at the image given below.

Here we have taken the profile of a Pinterest blogger and you can see that they have written all the keywords that they specialize in.

So making sure that you have used the right keywords for the right target market in your keywords is mandatory.

That will help you in engaging more audiences and in return more traffic and sales.

Tip#3

Highlight your website link

As shown in the image given below

Paste your website link here and make it prominent.

Right below your Pinterest profile picture and header section you will be able to see the website link section.

Paste the link on which you want more traffic and by clicking on that link you can get more sales.

Because as a business owner your main aim is to generate sales.

So it is must that you paste the link of the landing page through which people can understand more about your services and take necessary action that can get you business.

Tip #4

Utilize the description section wisely

As shown in the image below

Description section for Pinterest Marketing

As shown in the image above you can see that they have highlighted the description section with the service that they are providing.

You can also see that they have added value to their description by adding the word HELP into it.

So make sure that you are doing the same.

Value addition is the key point in marketing which helps a business grow.

Because you can only generate sales if you are connecting with your audience.

And you can only connect with your audience by adding VALUE to your content.

Tip#5

Upload pins daily for better Pinterest Marketing

Pins are the content that you publish on your Pinterest dashboard.

and as you know that content is everything in the field of Marketing.

So by uploading content, you can pave your path towards success.

So uploading pins is a must if you need success through Pinterest.

The more pins you have the more probability there is to get more traffic through your pins.

Make sure you are making pins daily.

If you are not a designer, then you can choose tools like Crello and Canva to create awesome designs that too FREE OF COST.

Tip#6

Use multiple Boards with different categories

Boards are the best when it comes to Pinterest Marketing.

You can use already created boards to uploads pins or you can create new boards with new content into them.

Using boards wisely also takes practice if you are new to Pinterest.

Because we have seen that it is kind of tough for new advertisers.

Boards can be stated as the containers with the tags pasted on them and pins are the products/gifts wrapped into these boards/containers.

Naming the boards with the right keyword is also a necessary thing.

Boards don’t work properly until their naming is done properly.

The keywords you have used to name those boards showcase what kind of content is on those boards.

So name the boards wisely and use them as well. Try to create multiple and as many boards as possible.

The more boards you will have the more diversified content you will have and the more traffic you will generate through those boards.

Tip# 7

Make sure to optimize your Pins and add your Website Link

Last and most important point.

As shown in the image given below.

This is how a Pinterest pin looks like

In the above image, we have highlighted the three main things a Pinterest pin is composed of.

The board’s section.

The website link section.

The description section.

These three are the most important sections of Pinterest pins and while uploading a pin you should be sure careful

About the pin, you are uploading.

The right board to upload that pin too.

The right link you want that pin to retarget the traffic to.

If you have done these three things properly, then you can be sure that Pinterest will get you traffic.

This wraps up our blog.

If you liked it do give us a follow on Facebook, Pinterest, and Instagram.

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Top Blogging mistakes that everyone makes | Mistakes to avoid while Blogging

BLOGGING IS NOT WORTH IT ANYMORE! ARE YOU MAKING THE BLOGGING MISTAKES YOU SHOULD NOT MAKE?

This phrase might take you down whenever you imagine starting your own online blog through which you wish to generate traffic and passive income.

Let us give you GOOD NEWS!

It is not true.

It’s true that there are millions of blogs online and beating that competition and generating traffic for your blog is tough but it is a hoax that you cannot succeed.

Billions of people search on big search engines like Google, Bing, and YouTube to get an answer to their question and if you are good enough to answer those questions then you can definitely generate more traffic and revenue.

Most people don’t realize it.

All they want is MONEY and they make common Blogging Mistakes

Which is a good approach but it definitely takes some time.

You have to stay consistent and make sure that you are providing them with the exact information they are looking for.

Today we are here to discuss the points through which you can have a successful career while blogging whether you use it as a part-time or a full-time source of income.

Consistency is the key

If you wish to be a successful blogger then CONSISTENCY is the key term you should follow.

Without consistency nothing is possible.

Because it is a slow field and you get results gradually.

Most of the online bloggers run away from this field just because they don’t get the result they desire and in return, they quit.

Quitting is never an option whenever you are starting a business.

Whether the business is online or not, consistency is the key to success for that business.

Not Capturing Leads

Leads are the backbone of every business.

If you are not capturing leads then you are making the biggest mistake in your business.

Leads can be defined as the personal information of people like email, contact number, location, name, CNIC Number, etc.

Leads are the way through which you can contact a person or business through a call or via email marketing.

There are three kinds of leads as distributed by most of the online advertisers.

  • Cold Leads
  • Warm Leads
  • Hot Leads

Cold leads are those leads that interacted with your business for the very first time. These leads are very less likely to convert.

As they are not well aware of your business so you need to pass them through that buyer’s journey process and gain their trust to develop a better relationship with them.

Warm Leads are those leads that already follow your business and have already shown interest in any of your offers, product or service, etc.

These leads are the ones that are easier to convert into a paying customer as compared to cold leads.

Hot Leads are those leads that already are your paying customers.

These leads are considered to be the “High Conversion Leads”.

As they are well aware of your business and have already bought your product or service this is why they have trust in your business.

Selling them something at a comparatively high price as compared to cold leads can also work because they trust you and your business.

Capturing Leads is a must if you want to succeed as a Blogger.

This way you will be able to send your latest blog posts, products, and services to the leads who already have subscribed to your blog.

Thinking that Every Post will GO VIRAL

ONE WRONG post can take your blog down and ONE RIGHT post can take your blog and its traffic to a whole new level.

This saying best fits a blogger.

You have to write 100’s of articles and posts to find that one article that can click the audience and generate the traffic you need for your blog.

So don’t worry if your blog is not getting the traffic you desire at the start.

It takes time

Some of your posts might do well and some might not.

Some of your posts might fail and some might succeed.

Some might go viral and attract more users and some might not.

Failure is part of every business.

So stay focused and believe the fact that not all your posts can go viral.

Only a few will go viral and they will be the reason to drive traffic for your blog.

Not using the clear Style of Writing

This point is not understood by most of the bloggers.

If a user visits your blog and is looking for an answer for a particular question in your blog then they should find that answer.

You should be clear while writing a blog.

Don’t waste time on things that don’t matter.

Write to the point.

Provide thorough information about the topic that is under discussion.

Your article must speak for yourself.

The topic and keyword you have chosen for your blog must be clearly written and utilized in your blog.

Your user should know what will he read in your blog as soon as he visits your blog.

Not using the Trending News

Have you ever witnessed that most of the bloggers and vloggers start publishing and making content on the activity that recently got viral?

Or something that is trending in the market.

Like the Ice Bucket Challenge.

Or the Gangnam Style Dance Challenge.

Or the KIKI Challenge.

Many people use these latest trends and trending news for their blogs.

Use these trends in your own language.

Try to summarize and merge that trend into your article.

Like what would you do if you would want to merge the KIKI Challenge with Marketing?

Think that way.

It will give you more creative ideas and make your blog go viral as well.

Lesser use of Long-Form Content

One of the most common blogging mistakes is not using the Long Form of content.

Content is everything in marketing.

No matter how awesome your product or service is.

Or whatever you are offering.

If your content is not detailed and well described.

Then you will not generate traffic.

You need to be sure that your content is in the long-form, detailed and well defined.

If it’s short, it won’t work.

Why?

Because people won’t have trust in your blog. It’s more like they will feel that you didn’t have enough information to share with them.

This wraps up our blog for today.

We hope that you got the information you desired for.