Remarketing is the most common practice most of the marketers use to get success & higher conversions.
How does remarketing work?
The visual below states its working.
Remarketing can be categorized as reaching out to the lost customoers who visited your website, bought your service
or reached out to the checkout page of your ecommerce store but left before buying your product or service.
Google is the world’s largest search engine.
Having your business ranked on Google is not less then a blessing.
But ranking on the top of Google is quiet tough, because it demands time & effort. Most commonly used ranking practice is
Search Engine Optimization (SEO).
Most of the people before buying anything onine visit 5 to 7 other similar businesses to
make sure that they are buying from the best. So you can imagine how important it is to convert a user into a customer
once they get onto your website.
According to Google 96% of the users leave websites without purchasing anything, that
is quiet unfortunate because you have to convert the remaining 4% of the user.
It points to the fact that you have to be
the best to get more conversions.
But in most of the cases people don’t succeed in getting more conversions & in return
face loss of money, time & effort.
Google has a very unique feature to get over this practice known as Re-Marketing.
Google Remarketing you can reach out to the customers who:
1: Visited your website’s home page
2: Went on to your products categories & showed interest in them.
3: Wanted to buy your product/service but left the website at the very last moment (before purchasing or on the checkout page).
4: Last but not the least, People who actually bought something from your website i.e your valued customers.
With the above mentioned qualities you can imagine the power of Google Re-Marketing.
This tool is specifically used
on Google Display Network on which most of the online stores advertise.
The authenticity of this tool is undoubtful because using it you can
1: Offer your products & services to the people who just visited the home page of your website
2: Offer discount offers & coupon codes to people who showed interest in your product.
3: Offer in depth details of your product & other featured products based on the interest of people to add them
into your customer list.
It shows how remarkable & strong the tool of remarketing is.
Crazy truth about remarketing is that not only big search engines like Google helps its users to use it but Social Networking Websites like Facebook has also introduced the option of remarketing to help advertisers reach out to the people who are more likely to convert.
If you need any help with remarketing your brand to the people who were more likely to convert into a paying customer then you ca contact on ceo@advertisingeeks,com for free consultation.