SOCIAL MEDIA MARKETING AT ITS BEST

Achieve Success With Facebook/Instagram /Twitter Advertising

With over 2.5 billion active daily users, advertising on Facebook reaches an enormous audience, but requires using more complex targeting and different ad types than other advertising platforms.  I as a digital advertising specialists understand Social media’s unique features, and how to best use them to maximize results for your specific needs.

I look forward to earning your trust, and generating successful Social Media advertising results for your business.

Are You Targeting The Right Audience?

Unlike keyword-based search advertising platforms, successful advertising on Facebook/Instagram/Twitter hinges on identifying & reaching the best possible target audience. Advertisers can target users based on interest, behavior, demographics and much more; however, our experience indicates that it’s often best to build a custom audience based on user characteristics that produce the best results. Once success can be associated with a defined audience, new “lookalike” audiences can be created to reach users with common qualities. Facebook’s massive audience and unique features enable successful ad campaigns to scale rapidly.

How Do I Optimize Campaigns?

Audience list research, building & testing are critical components of ongoing social account optimization. In addition to reaching the right audience, it’s important to consider and test all available placements, including the  News Feed,  Right Hand Column, Audience Network, Messenger, Instagram Feed and Instagram stories, hashtags, retweets. Additionally, the various available ad types, and promoted content, need to be tested and optimized on an ongoing basis to see what works best with your target audience. Once the most effective ad types and placements are determined, more testing must be done to further fine-tune your audience and ads in order to capture the best possible results.

In addition to the wealth of valuable knowledge gained from our experience, understanding the many unique variables that contribute to a successful ad campaign enables our team to deliver results that individual advertisers and other agencies are unable to provide.