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What are backlinks ? How to generate organic and unique backlinks ?

Online Marketers and Entrepreneurs are well aware by the significance of SEO in Online Marketing because SEO is not complete without backlinks.

And we have heard many times people struggling to rank their website on Google for their targeted keyword.

But 90% of the people fail.

Why?

Because they do not know what are backlinks how to generate backlinks.

They might be good at On Page SEO but when it comes to generating backlinks, they fail miserably.

Let us start by defining “What is SEO”

“SEO commonly known as Search Engine Optimization is a phenomena in which Online Marketers optimize their website on major search engines like Google and Bing by generating unique content”

If we break it down, SEO can be done by two methods

On Page SEO

Off Page SEO

The infographic below shows the important points in SEO

SEO CHECKLIST INFOGRAPHIC

What is On Page SEO?

“On Page SEO is optimizing the content of your website using a targeted keyword and by adding that keyword into specific areas of your content as per the instructions given by Google. “

What is Off Page SEO?

“Off Page SEO is building the Domain Authority and Page Authority of your content by making it known to other people online”

Backlinking is the most commonly known and important feature of Off Page SEO.

What are Backlinks ?

To define it in simple words “Backlink is the referral that one website gives to the other, which proves the other website’s credibility and authenticity”

Its just like recommending the content/product/service to someone else.

For Example: There are two business owners Tom and Anil

Tom has an online store that sells Toys

Anil also has an online store that also sells toys.

One day a customer came to Tom’s store to buy a toy but unfortunately it was out of stock.

Anil had that toy in his store.

Tom referred that customer to Anil’s store and anil provided that customer with the toy he was looking for.

This is exactly how backlinks work.

Website owners refer other website owners to their visitors, in return the website generates traffic.

But how to get a backlink?

There are many ways through which a person can generate backlink.

Here we have illustrated the most beneficial ones

1: Blog Commenting

Blog Commenting is the most common feature to generate traffic for your website.

But when it comes to blog commenting people ask which blog to comment on?

Its quiet simple.

There are billions of websites and blogs out there in the online world, but not all of them allow people to comment on their blog.

It all depends on your research.

You need to find the blogs that allow comment and the blog needs to be relevant to your niche.

For Example:

If you are an online marketing agency and you are commenting on a blog that gives information about lawyers, then you might generate traffic from that comment but that traffic won’t be relevant to your niche and you won’t generate sales.

Why would a person need that traffic that generates no sales.

Makes sense right?

So, try to do your research and comment on blogs that are relevant to your niche.

An Example of a blog that allows comment is given below

The comment section available at the end of the blog shows that it allows user to comment and approve those comments as well.

There is one more thing that you need to verify before commenting and that is whether they have approved the comments on their post or not like given below.

If the comments are approved then there is a probability that they will approve your comment as well.

Another thing to consider while blog commenting is to make sure that you don’t directly post your link in their comment section. Try to praise their blog, make it look like a natural comment without the intention to get a backlink.

2: Web 2.0 Directories

Web 2.0 Directories are also an important and popular method of generating a backlink.

What does it mean by web 2.0

“Web 2.0 can be referred as a smaller version of your blog from where you can generate a backlink that points out to your blog.”

Some of the most famous web 2.0 directories are

  • Weebly.com
  • wix.com
  • wordpress.com

There are many other directories as well but these are the most famous directories that give you most of the traffic.

3: Pinterest

Pinterest by far is one of the most widely used social platform to generate organic traffic towards your blog.

Big businesses use Pinterest.

It is a Social Networking website which is used by entrepreneurs to generate more traffic for their website.

All they have to do is….

  • Create a Board on Pinterest
  • Add Pins in those boards (Also referred to as images)
  • Add link that redirects the user to your website.

An example of a pin on Pinterest is given below.

Pinterest Image

4: Guest Posting

Guest posting can be stated as “When a website owner allows you to write content on their website and give a backlink in between the content that redirects the user to your website”

Its more like a give and take situation i.e Writing content for someone and generating backlink for yourself in return.

Some of the popular websites that accept guest posts are

  • HubSpot
  • GetResponse
  • Social Media Today
  • Social Media Examiner
  • and many moree….

Conclusion

Here in this article we have discussed in detail about backlinks, how to generate backlinks, some important ways of generating backlinks, and what are backlinks.

If you liked our content do follow us on Facebook, Instagram and Twitter.

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Why SEO is essential?

How is SEO essential?

How has SEO practices changed the online business?

Since the past decade or two online marketing has gained its boom and have helped many businesses grow to achieve their goal of billions and millions of people. But how have they achieved that?

How millions of people came to know about them?

How did they get the client base of 1000’s of people?

How did they made their online authority stronger?

All of the answers are hidden in just this single word “SEO”.

Search engine optimization has helped many businesses succeed from the past many years, initially when it was introduced it was quiet easy to do.

All you had to do is add keywords based on their high search volume and you would have ranked the website

( Its a complex thing as well ).

But now the game have changed and it requires countless hours of work and dedication and building a website’s reputation, but not through only keywords.

It requires link building , reputation building, guest posting, blog commenting and slowly you get to gain traffic and higher customer base.

But why is SEO essential is our topic for today.

Well actually i have answered it above.

All the online businesses have built their reputation by the passing time frame slowly and steadily but through SEO.

It is done though On-Page and Off-Page SEO, we have discussed it earlier in my previous blogs.

Well just making a website, or a business page on facebook, instagram, twitter is not what a business requires only. If you have an idle website, or an idle page about which no one knows about then it is of no use.

Until and unless you are promoting it on daily basis. The best thing about online marketing is that it is Free, which is a major plus point.

Many big businesses when start marketing through online marketing use paid advertisements on social media as well as on search engines to promote their business and they succeed as well.

But if a new business that doesn’t have budget and needs to promote their business online they can go for SEO. It is the only free way of promoting a website all over search engine.

Why is SEO it essential?

Because, you can’t just sit idle after making a website or a page and wait for someone to randomly get to know about your website and services that you are offering.

You need promotion, you need marketing, you need traffic, because greater the traffic and greater people will know about you and in return there are greater chances of getting higher customer base.

we have discussed in depth about SEO and how to do it. You can check and start promoting your business , and it is a surety that with the increasing traffic anyone can gain higher clients and customer base.

If you liked our blog then give us a follow on Facebook, Twitter.

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YouTube Algorithm Changed? Whats the new approach to be a successful YouTuber

YouTube Changed their ways

It tightens the ways to earn from Ads money

Marketers are in Trouble

Earning from YouTube is no more easy.

Everyone knows that YouTube is the 2nd largest search engine in the online market and has more then  billion users from all over the world. More about YouTube can be seen here

Many Viners, social speakers, gamers, pranksters have been earning from YouTube from the past many years and everyone knows 2017 was a tough year for YouTube because they were working that their users don’t see huge amount of Ads and it was a tough year for both the users/ views and the channel owners.

But Yesterday Dated: 16th January 2018

Google released their new ways to monetize a channel on YouTube.

And Google mentioned that in the past every YouTuber has to gain 10,000+ views on their videos to be eligible to monetize their channel and earn from that channel but now,

Unfortunately Google has tighten the boundaries and has made it more tough for the new channel makers and social marketers. They would have to work more hard now to be able to make their channel their bread and butter.

Google summarized it into 2 points:

  • New channel will need to have 1000+ subscribers AND
  • 4000 Hours of watch time within their past 12 months

To be able to monetize their channel and qualify for being eligible for YouTube Partner Program (YPP)

The video site said Tuesday that human reviewers would inspect every in Google Preferred, its elite ads program accessible to top creators. New videos uploaded to Google Preferred channels will also have to be manually verified to meet YouTube guidelines before they can run ads.

For more information you can see here.

They have been planning these changes from December 2017 and finally the have released the bomb on all its users.

I think that it has made tough for marketers and for YouTuber both because already we have to work very hard to take a channel to the point where we can monetize it and increase its subscribers and viewers.

But Now in addition to the compulsory 1000+ subscribers and 4000 hours of watch time we have to make sure that our video is catchy and the content in it is engaging so that the audience may stick to out video watch it to the fullest atleast.

It is a sad news for YouTubers and online marketers.

I wish Good luck to every marketer and YouTuber out their and hope that they can achieve their goal in a short time even after this drastic change in algorithm.

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How to make a 1000$+ per month Through Blogging 2018

What is Blogging?

running a blog is posting content material on normal foundation on your website and solving the issues humans are searching for at the serps. while ever you search for a article, a publish, an ebook , a query you get a couple of answers on google.

you would possibly get movies for your answer

you might get a few photos or gif’s pointing to the niche which you are searching out

or you might get articles or posts associated with your question. that’s blogging.

many humans do blogging and we marvel why are they running a blog ?

why are they writing articles on every day foundation on their internet site?

for a layman it’s a piece of writing however for a blogger its a way to rank their internet site well on search engines like google and yahoo and ultimately shift closer to optimizing their website and incomes.

the quantity of money well-known bloggers make through their each day blogs can reach from

four figures to even 7 figures in line with month.
that’s a huge amount of money and believe me writing articles is fun too.

due to the fact you get to analyze more and more and discover increasingly more and in return you build some thing for your weblog’s target market.

in return you get

a: traffic
b: conversions
c: cash
d: customers
as mentioned with the aid of a well-known digital marketer and a blogger as nicely mr neil patel. he makes 7 figures in step with month via blogging.

that’s hugeeee right?

one element that cannot be disregarded is that he is within the marketplace for the beyond decade so you could additionally require time if you begin blogging and you may growth your identification via the passage of time.

it doesn’t take place overnight!!!

the way to be a running a blog expert ?
continually remember the fact that all of the a success bloggers within the on line marketplace who submit daily, get leads each day and generate traffic daily use lengthy forms of content material.

what do i mean by way of that?
special content.

don’t just write a piece of writing carrying three hundred phrases or 500 words or maybe a a thousand words.

write as a whole lot as you may.
search for resources.
check out weblog posts, articles, books to your area of interest and acquire increasingly facts.
content with extra then 2000 words rank on web page 1 of google. some human beings realize about . i additionally got here to know about it through net surfing and looking studying articles, weblog posts, books and many others.

its apparent that blog publish with a content of 300 words could truely no longer have that amount of statistics that may manual someone little by little on

what to do?
a way to do?
where to start from?
etc.
whereas a weblog posts that has 2000+ of content material and that has described the topic a person searches for in little by little process and after reading the thing consumer feels confident that he/she has got the suitable solution about what they’re searching out.

then it means you have a permanent tourist of your website who would even recommend your weblog to increasingly more humans as nicely.

blogging on the subjects you are maximum obsessed with or inquisitive about is the nice way wherein you can write an increasing number of blogs and add hundreds and hundreds of related articles content to your internet site.

in case you ask an professional blogger that.

whats up!! i noticed your weblog posts and i’m amazed on how tons site visitors you’re generating monthly and i’m positive which you must be generating a huge amount of cash as properly.

tell me on which topic i should start running a blog.

he won’t be able that will help you both due to the fact that’s your selection and remember of your interest

so weblog on some thing you are obsessed on and you already know you may write masses and thousands of articles in your niche.

be passionate and steady in what you’re running a blog about…..

we’ve got discussed approximately being passionate however being steady is also the key point that must be in thoughts for a blogger.

“consistency is the important thing to achieve success in online international”

many bloggers and digital entrepreneurs whom i recognise of had the important thing clause “consistency” in their thoughts after they began to write articles of their area of interest.

many big names inside the on line world showed that being passionate isn’t always sufficient with a view to generate massive amount of traffic in your enterprise.

“consistency is the aspect that helps your passion.”

1: be regular
2: post day by day
3: although you could submit two times, three time , four times a day. ( simply announcing i know for writing satisfactory content you           need time )
4: love your work, work for it, take it as a passion.
5: a whole lot of humans go out in the blogging global and think that today they may be going to create a weblog post and will begin               creating wealth.

Many people create blog post and don’t stay consistent on it. They expect to earn instantly. But it cannot happen for sure.

and you already know subsequently what happens?

they cease.

“if you want to earn then you may must burn” .

its a well-known phrase because many on line entrepreneurs and bloggers that you will see within the market could even put up on eid, diwali, christmas.

due to the fact they may be enthusiastic about what they may be doing.

due to the fact they recognize that to hold their name excessive in the marketplace they would want to be regular.

Use buzzsumo
buzzsumo is an awsome tool utilized by many online marketers including me. because it indicates the overall wide variety of social stocks associated with the thing of your typed in key-word.

all you need to do is open it type to your keyword and wallah!!

right here you go together with masses of articles and their social shares. it kinds the content material on your unique niche primarily based on their recognition.

the picture underneath shows an example with the keyword “digital advertising”

why you have to use buzzsumo?

because it tells you two matters in my angle.

  •  The amount of people on social media who shared a weblog post to your area of interest ( it may be your article as nicely )
  •  Whether or now not it’s far beneficial to write that particular article.
  •  Time saving method ( you wouldn’t should seek through billions of websites simply to be sure before writing the post ) .
  •  You may have loads of particular articles to your mind as properly. it doesn’t imply that i am asking you to duplicate the ones and paste them to your weblog submit. that’s dishonest and you won’t rank properly on google and subsequently google will ban you as nicely on the premise of plagiarism or replica articles.

then how can you get the idea?
think you pick the field of youtube advertising

and you see a piece of writing pronouncing ” 20 approaches to do youtube advertising at its best”

and based totally on this newsletter you decided that you’ll write ” one hundred methods to do youtube advertising” that’s a completely unique article and might rank remarkably properly on google as nicely. extra to it while you write a piece of writing this lengthy then that’s sure no one may be capable of reproduction you as well.

i don’t care in case you are going for purchasers or businesses. you want to head in-intensity with your articles and be specific as much as you could. it is the characteristic that reasons you to be the first-rate.

it’s that simple. however sure it is time consuming as well.

i think that i’ve made myself clear with the site visitors portion about a way to generate most visitors on your enterprise and increasing quantity of customers on your weblog at the day by day basis.

now that we’ve cleared our manner for site visitors lets speak on how to make money.

a 1000$ per month thru blogging isn’t enough money even one thousand$ per month thru running a blog isn’t always enough.

many people on line are making hundreds of thousands or even billions of greenbacks per month thru day by day running a blog and that’s something well worth going for.

isn’t it?

many humans suppose that they can make money thru adding google adsense. thats proper you could make money via adsense.

the second one manner people make money is thru generating visitors for other on their internet site thru associate advertising.

their are many different methods as well through which you could make cash like

sellings books.
selling and items or product.
engaging in webinars.
presenting online guides.
and many other ways.
think you go for a health blog and also you write articles associated with health and also you get massive visitors. on the way to generate cash you may provide them consultancy on ” how can they be fit”, ” what approaches they could use” and many others and generate thousands of bucks according to month.

cross for services like consulting, masterminding someone’s enterprise to generate extra leads and money from your online blog put up. due to the fact at the quit of the day we all are running day and night time for money.

this wraps up my blog i’m hoping that it lets you recognize approximately blogging.

provide me a thumbs up and a observe on my socials if you want my blog.

satisfied blogging.

cheers!!!

 

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SEO Vs PPC – Which one is a better approach?

What should i use for my business? A PPC ad or Search Engine Optimization (SEO) organic traffic generating approach?

We as Digital Marketers get to hear this question very often and we turn out to answer that both these ways of generating traffic have their pros and cons and many businesses uses both these ways to generate traffic to there website’s.

But it all depends on your marketing strategy, target audience and goals for your business.

Before going in detail of which one is the best way to increase traffic we need to know that what is PPC and SEO?

Search Engine Optimization (SEO) is an organic and FREE way to generate traffic for any website. It is the most easiest way to describe SEO. Whereas

Pay- Per- Click or PPC is a PAID advertisement that marketers use where the company pays per click for their Ad to be advertised online. 

You can see here that we have highlighted FREE and PAID and this is the main difference between these two ways of promoting any website online.

SEO takes time because Google keeps on changing its algorithms and SEO experts who are sitting online have to to keep themselves updated and have to use keywords and backlinks to generate traffic for their clients webistes.

As far as the PPC advertisement is concerned it is a fast way of generating traffic, but it is expensive at the same tine as well.

Beause most of the businesses who have just put step into the market cannot afford PPC Campaigns so they go for the long yet organic way thst is SEO.

The one thing that is more interesting about SEO and PPC is that, PPC advertisement runs until the company is paying for the Ad,

If the company stops paying the Ad will stop working and the marketing campaign will stop simultaneously.

But as mentioned before that SEO is the organic way , when the traffic of website is generated through selected keywords and backlinks the traffic stay even after marketers stop promoting it online.

Why?

Because they have added valuable content and have generated enough backlinks that have helped them rank on top of Google and it won’t go easily.

Organizations of all sizes are realizing the importance of online marketing, especially through search engines.

Nowadays, people are more likely to end up on your website via a search engine than going directly to it.

In fact, according to a Research company, 81% of users find their desired destination through a search engines.

This research makes it clear that it’s very important for your brand to have a strong presence in the search engines, ensuring that you’re in front of your target audience.

Done correctly, both can get you on the front page of the search engines for targeted terms and in front of your desired audience. However, each has its respective benefits and costs.

Organic results are 8.5x more likely to be clicked on than paid search results!

That’s a large disparity and is likely attributed to searchers gradually learning the difference between organic and sponsored results, and recognizing that organic results are typically the more respected resource.

Whereas PPC may have a slight edge in their conversion rate. PPC’s true strengths are its speed and expensiveness.

With a PPC campaign, you can be on the first page within a day or two.

However, the terms can cost anywhere from pennies to many dollars per click also, for a PPC campaign to be done correctly, it’s usually best to hire a firm that can manage it full time.

This can mean that PPC campaigns can get very expensive, very quickly especially when done correctly.

As much as we have seen in the industry organic search delivers more volume at a better cost per lead than paid search.

For us this all comes down to the strategy you have made to digitally market your product. Whether you use PPC or SEO it won’t work until you do it correctly.

By doing it correctly i mean that you should have a proper Digital Marketing plan for it and if you are a new business trust me you desperately need to have Digital presence so that you can reach more audience globally and locally at the same time.

IS ORGANIC SEO BETTER THAN PPC?

Again, it depends. Your long-term web marketing strategy should always include search engine optimization.

The major advantage of SEO is that statistically it brings you better quality traffic leads.

Ranking highly in Google for a keyword or phrase is a clear sign that you are a credible source and that you are an important player in your industry.

But do NOT fool yourself into thinking that SEO is free. No matter how you look at it, SEO comes at a cost.

Whether it’s your own time or hiring an outside vendor to manage your SEO strategy, SEO does come with a cost.

Because Time is money if you are doing it yourself and if you hire someone to do it for you its obvious he/she will charge you for their expertise.

This wraps up my blog i hope that i have made my point clear and it would help you decide which campaign you should use for your business.