Tag: social media marketing

How to Set Up an Ad on Facebook | What are the types of Facebook Ads

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We have previously discussed about Facebook Marketing and its Hacks.

Today we are here to guide you about the types of Facebook Ads and which Ad type you should use and why.

Keep reading the post as after reading this post you will be able to understand

  • What are Facebook Ads?
  • What are the types of Facebook Ads?
  • Which type to use while running Facebook Ads?
  • Does hashtags work on Facebook?
  • Can a business succeed on Facebook without running Facebook Ads?

Lets start with the history of Facebook Marketing

Facebook is a World famous Social Networking Website with a network reaching out to 2.5 billion users.

Facebook Marketing got its boom back in 2012 when people came to know that Facebook can be used for marketing as well.

Now in 2019 it marketing platform has grown exponentially

But by every passing day it is becoming complex as well.

In 2012 Facebook Marketing was not that complex as it is now.

People got results by promoting their business in Facebook groups and spending very less on Facebook Ads

In 2017 Facebook released an algorithm after which Facebook Marketing became very tough

That algorithm reduced the organic reach towards the targeted audience and forced businesses to spend on Facebook Ads to retain their business on Facebook

Small businesses were also affected by the decision of Facebook but big businesses were compelled to spend on ads

Because if they didn’t do that, their businesses on Facebook would have been effected.

Now what are Facebook Ads?

Ads as in short form of Advertisement

Facebook Ads can be defined as a “Method through which one promotes their business of Facebook by sponsoring their content and reaching out to the people who can convert into a paying customer”

How to run Facebook Ads?

That is done through Facebook Ads Manager.

What is Facebook Ads Manager?

Facebook Ads Manager is a dashboard provided by Facebook which gives its user liberty and facilities to setup an Ad anyway they like.

Facebook Ads Manager has created convenience for its users and Facebook Advertisers.

Because it has every option you need to successfully run a business on Facebook

Let us show you how its dashboard looks like

Facebook Ad Manager Dashboard
Facebook Ad Manager Dashboard

This is the official image of Facebook Ad Manager Dashboard.

We have blurred our Ads that we are running.

Everything else here is available in front of you.

So what are the types of Ads available in Facebook Ads Manager?

Types of Facebook Ads

The image above shows the types of Facebook Ads available in the Facebook Ads Manager dashboard.

Facebook Ads can be differentiated into three major campaigns as shown in the image above.

  • AWARENESS
  • CONSIDERATION
  • CONVERSION

The awareness section is all about creating your brand awareness across facebook and letting people know more about your business.

In the Awareness section there are two options

Brand Awareness: Whether you want to make people aware of your brand and attract them towards your business

Reach: Or do you want to increase your brand’s reach and reach out to as many people as you want.

In the consideration section can target people to take your brand under consideration and attract more people that show interest in your brand.

In the Consideration section there are 6 options

Traffic: You use this if you want to generate traffic towards your website

Engagement: This option is used when you want people to engage with your posts and increase your likes, shares and comments.

App Installs: If you want to promote a mobile application and you want to increase its installs then this option is the best.

Video views: If you have made a video and you you want to get more views on it and want it to go viral then this option fits best.

Lead Generation: If you are a business that provides services to people and you want them to share their information so that you can contact them via email or phone then lead generation is the best option.

Messages: If you want message conversions and you want more people to message you on your facebook page then this option best fits your need.

Conversion tab is all about getting sales. This section focuses on one thing i.e how to get more sales for a business.

In the Conversion section there are three options

Conversions: If you have a business and you want sales i.e if you are an online store and want people to buy something from your store and you want to collect their information as well then this option best fits your need.

Catalog Sales: If you want to showcase your catalog and products your target audience to increase your sales, then this option best fits your need.

Store Traffic: As the name suggests this option can be used if you have an online store and you want your target audience to have a look what you have for them in your stare and increase your store traffic then this options fits for the purpose.

Here you have seen that how Facebook has divided each of its Ad sections and how you can use these sections to fulfill your need.

We believe that it has everything.

Whether you want to create your brand awareness, want to generate more leads or want conversions, Facebook Ads Manager has everything that you need.

Which type to use while running Facebook Ads?

We have came across this query many times, because people don’t know which type best fits for their business.

This is a big problem in our point of view as well.

Because if you are a new business and you start running conversion campaign without having any testimonial, any review, any brand story, or any followers then it will be hard for your business to generate sales.

Because people don’t trust brands that are new.

You need to start with the first phase and crease your brand awareness first, then move towards the next phases to generate leads and in the end getting conversions.

Does #Hashtags work on Facebook?

Hashtags was the feature that was first adopted by twitter then Instagram started using this feature and then Facebook as well after buying Instagram.

Hashtags can simply be stated as keywords.

For marketing on twitter and Instagram it is necessary that you use hashtags because people might be searching for the product or service that you are offering and without the hashtag they wont be able to find you.

But this is not the case with Facebook.

Hashtags not work on Facebook as much as they work on Instagram and Twitter.

We mean that if you want to find a business on Facebook then you might find it by typing the keyword in the search bar but most of the time it doesn’t happen because hashtags worked on Facebook when they were introduced but later on we don’t know why they stopped working.

If you want to promote your business on Facebook then as per our experience and the current scenario Facebook Ads is the best way.

and last but not the lease

Can a business succeed on Facebook without running Facebook Ads?

The answer is NO.

Facebook Ads are must

Specially if you are a new business

Why?

Because big businesses have taken over Facebook now and they spend thousands of dollars daily on Ads.

So if you are a new business and you want to gain success on Facebook and beat your competition as well then you should have an Ad spend that will help your business grow.

This wraps up our Blog.

If you have any question or query you can leave a comment or contact us and our team will get back to you themselves.

If you liked our blog then please give it a share and follow us on Twitter, Facebook, Instgram and Pinterest.

How can REMARKETING help in increasing your Conversion Rate?

Remarketing is the most common practice most of the marketers use to get success & higher conversions.

How does remarketing work?

The visual below states its working.

Remarketing can be categorized as reaching out to the lost customoers who visited your website, bought your service
or reached out to the checkout page of your ecommerce store but left before buying your product or service.

Google is the world’s largest search engine.

Having your business ranked on Google is not less then a blessing.

But ranking on the top of Google is quiet tough, because it demands time & effort. Most commonly used ranking practice is
Search Engine Optimization (SEO).

Most of the people before buying anything onine visit 5 to 7 other similar businesses to
make sure that they are buying from the best. So you can imagine how important it is to convert a user into a customer
once they get onto your website.

According to Google 96% of the users leave websites without purchasing anything, that
is quiet unfortunate because you have to convert the remaining 4% of the user.

It points to the fact that you have to be
the best to get more conversions.

But in most of the cases people don’t succeed in getting more conversions & in return
face loss of money, time & effort.

Google has a very unique feature to get over this practice known as Re-Marketing.

With
Google Remarketing you can reach out to the customers who:

1: Visited your website’s home page

2: Went on to your products categories & showed interest in them.

3: Wanted to buy your product/service but left the website at the very last moment (before purchasing or on the checkout page).

4: Last but not the least, People who actually bought something from your website i.e your valued customers.

With the above mentioned qualities you can imagine the power of Google Re-Marketing.

This tool is specifically used
on Google Display Network on which most of the online stores advertise.

The authenticity of this tool is undoubtful because using it you can

1: Offer your products & services to the people who just visited the home page of your website

2: Offer discount offers & coupon codes to people who showed interest in your product.

3: Offer in depth details of your product & other featured products based on the interest of people to add them
into your customer list.

It shows how remarkable & strong the tool of remarketing is.

Crazy truth about remarketing is that not only big search engines like Google helps its users to use it but Social Networking Websites like Facebook has also introduced the option of remarketing to help advertisers reach out to the people who are more likely to convert.

If you need any help with remarketing your brand to the people who were more likely to convert into a paying customer then you ca contact on ceo@advertisingeeks,com for free consultation.

 

Social Media Marketing Tricks And Tips. 14 Tips For Better Social Media Presence

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Social Media Marketing Tricks

Social media marketing is a great way to reach out to the people looking for what you are offering.

And guess what you can do it all for free.

According to the recent research there are approximately 3.3 Billion people on social media and it is expected that this quantity will grow in the upcoming years.

Social media is here to stay for a long time.

It is a talk of recent times when people were busy on Facebook and twitter but now in contrast with more social media applications and platforms like Instagram, Snapchat, musically,  Tinder etc.

People have moved on to these applications as well.

But still Facebook rules with 2.2 Billion users due to the recent survey.

Info-graphic shows below.

Social Media Stats

The best attraction social media has is its ability to target the exact audience and users according to he region and demographics.

A person not only needs to be sure what he wants to say but to whom he wants to say and where is the person located to whom he wants to convey his/her message.

It all depends on how people see you message and whether those are the right people who should see your content or not.

So it is necessary that

“Deliver your message to the right people, and the right place, where they can see it”

Remember it always works for the people who stick with it and never let go of it.

In the beginning it might seem to be slow but it would increase gradually and would definitely give highly authentic and permanent results.

Discussed below are some of the ways in our opinion that can help you your social media efforts and increasing your social presence.

Create A Strategy:

The very first step of marketing as many people who study marketing and business know is “Creating a Strategy”.

It can be stated as a road map which describes where would the market start from and where would it eventually be going.

It is the basic start of every marketer.

The person who doesn’t have a strategy can co nowhere

and he would eventually be wasting time and money. It should be in a documented form showing the target audience, goals and how will the company grow over time.

Create Remarkable Content:

If you are a marketer or plan to be a marketer someday then you will know the value of Content.

“Content is everything”

And by this I mean everything.

Content is a way through which you communicate with your readers and tell them what you are offering and why you are better then the other people offering same services.

Use Video Marketing:

In the past few years trend of video marketing has increased dynamically.

Recent survey shows that among 3.3 Billion people on social platforms, 80% of the people open the post which contains an image or a video.

It shows the importance of video marketing. So use video marketing and use it wisely.

Target The Right Audience:

Social media gives you many ways of targeting and re-targeting audience through your Ad Campaigns and with the launch of Facebook Ads Manager it has become more tough.

Big brands like Daraz.pk, Amazon, AliBaba are running their Ads on Facebook and they have the best marketers sitting in their firms who give the best out of them.

So it becomes difficult for a startup or a newbie to run successful Ads in the starting.

But “Targeting The Right Audience” is necessary because if its not the right audience that is seeing your Ad, then its obvious you are wasting your effort and money.

Conduct a detail survey before posting and monetizing an Ad, look into the market for “What is the age, region, state, interest of the people looking for services same as you are offering?”.

Use GOOGLE and YouTube For Latest Trends:

Google and YouTube has revolutionized our IT industry and we believe that both of them are your best friends.

Google gives you exact keywords and phrases and their monthly search volumes which can give you an idea that which content or idea is better for your brand.

Stay Close To New Technology:

Technology is changing its trends with every passing day. Everyday there comes a new trend and with every trend comes new technology.

Saying update to the new technology is necessary, because its obvious you can’t succeed with trends that were famous a decade ago.

So stay focus.

Stay Consistent With Your Posting:

“Consistency is the heart beat of your marketing strategy”

Like the heart needs to consistently beat, same is with social media marketing. You need to be consistent with your posting.

If you only post 10 times a month lets say, it would be a slow process for you to grow. But if you stay consistent and post daily so your audience will stay up-to-date with your content, and eventually you won’t loose subscribers.

Stay Connected With Your Followers:

With the clause of consistency comes the point of connecting with your followers.

Even if you are consistently posting still you will not get the desired response.

How will you get it?

Through interacting with the people who already follow you. Sending them messages on special occasions like hristmas, EID , EASTER etc.

Letting them know about your latest post. Sending them the newly posted post in their inbox message would create a more positive impact on your followers.

Share Your Experience:

People are always looking for inspirations and real life stories to give them a kick start and motivate them towards doing something.

So share your experience with people to whom you stay connected with.

Share your knowledge.

Sharing your professional expertise and how to overcome flaws a person might have.

It would create a hype and greater customer attraction.

Post To Relevant Groups:

This is the way we get actual organic likes and reach.

Social platforms is a big community and there are thousands and millions of groups on Social Media which have people who are looking for the services you are offering.

Post your daily posts into those groups.

Contact admin for their support.

Stay Connected.

Post At Least Twice A Day:

As discussed above consistency is the key necessary point of marketing.

Keep posting.

Post at least twice a day, try using posts with creative and innovative graphics.

Don’t Forget To Market Your Post:

Its not like you have to market only one post and it would generate revenue and clients for you, everyone has their own taste and value for content.

One might like your content and at the same time other person may not like it.

So keep on marketing your content , post daily and try to share daily.

Advertisements Is A Must:

We have discussed above about setting  the right audience, right city, right country and right demographics. It shows the value of Ads.

Social Ads can be started with a budget as low as 1$/day.

In the past marketing was easy but everyone wants to earn now and social media marketing has created great influence in the market so you have to set up Ads.

You can set up a budget of suppose 150$/month as your advertisement cost, because you cant do everything organically, you will have to go for Ads.

Start With A Small Budget:

The best thing about advertising on social media is that you don’t need to worry about your budget.

You can get high customer reach if you are targeting the right audience in smaller budget as low as 1$/day.

If you go for television advertisements or banner Ads it will start to cost you from 1000$ to 2000$/month.

And with social Ads you can give a push to your brand initially with a small budget.

So start with a small budget, be smart, don’t rush into wasting your money into Ads without even thinking to go organically.

“If you play smart you will earn well”

Social media marketing is a big thing which will have an impact on the people for a long time now.

So being smart with your Social media marketing techniques is necessary rather then playing with a blind fold on.

Keep sharing and keep learning.