What are backlinks ? How to generate organic and unique backlinks ?

Online Marketers and Entrepreneurs are well aware by the significance of SEO in Online Marketing because SEO is not complete without backlinks.

And we have heard many times people struggling to rank their website on Google for their targeted keyword.

But 90% of the people fail.


Because they do not know what are backlinks how to generate backlinks.

They might be good at On Page SEO but when it comes to generating backlinks, they fail miserably.

Let us start by defining “What is SEO”

“SEO commonly known as Search Engine Optimization is a phenomena in which Online Marketers optimize their website on major search engines like Google and Bing by generating unique content”

If we break it down, SEO can be done by two methods

On Page SEO

Off Page SEO

The infographic below shows the important points in SEO


What is On Page SEO?

“On Page SEO is optimizing the content of your website using a targeted keyword and by adding that keyword into specific areas of your content as per the instructions given by Google. “

What is Off Page SEO?

“Off Page SEO is building the Domain Authority and Page Authority of your content by making it known to other people online”

Backlinking is the most commonly known and important feature of Off Page SEO.

What are Backlinks ?

To define it in simple words “Backlink is the referral that one website gives to the other, which proves the other website’s credibility and authenticity”

Its just like recommending the content/product/service to someone else.

For Example: There are two business owners Tom and Anil

Tom has an online store that sells Toys

Anil also has an online store that also sells toys.

One day a customer came to Tom’s store to buy a toy but unfortunately it was out of stock.

Anil had that toy in his store.

Tom referred that customer to Anil’s store and anil provided that customer with the toy he was looking for.

This is exactly how backlinks work.

Website owners refer other website owners to their visitors, in return the website generates traffic.

But how to get a backlink?

There are many ways through which a person can generate backlink.

Here we have illustrated the most beneficial ones

1: Blog Commenting

Blog Commenting is the most common feature to generate traffic for your website.

But when it comes to blog commenting people ask which blog to comment on?

Its quiet simple.

There are billions of websites and blogs out there in the online world, but not all of them allow people to comment on their blog.

It all depends on your research.

You need to find the blogs that allow comment and the blog needs to be relevant to your niche.

For Example:

If you are an online marketing agency and you are commenting on a blog that gives information about lawyers, then you might generate traffic from that comment but that traffic won’t be relevant to your niche and you won’t generate sales.

Why would a person need that traffic that generates no sales.

Makes sense right?

So, try to do your research and comment on blogs that are relevant to your niche.

An Example of a blog that allows comment is given below

The comment section available at the end of the blog shows that it allows user to comment and approve those comments as well.

There is one more thing that you need to verify before commenting and that is whether they have approved the comments on their post or not like given below.

If the comments are approved then there is a probability that they will approve your comment as well.

Another thing to consider while blog commenting is to make sure that you don’t directly post your link in their comment section. Try to praise their blog, make it look like a natural comment without the intention to get a backlink.

2: Web 2.0 Directories

Web 2.0 Directories are also an important and popular method of generating a backlink.

What does it mean by web 2.0

“Web 2.0 can be referred as a smaller version of your blog from where you can generate a backlink that points out to your blog.”

Some of the most famous web 2.0 directories are

  • Weebly.com
  • wix.com
  • wordpress.com

There are many other directories as well but these are the most famous directories that give you most of the traffic.

3: Pinterest

Pinterest by far is one of the most widely used social platform to generate organic traffic towards your blog.

Big businesses use Pinterest.

It is a Social Networking website which is used by entrepreneurs to generate more traffic for their website.

All they have to do is….

  • Create a Board on Pinterest
  • Add Pins in those boards (Also referred to as images)
  • Add link that redirects the user to your website.

An example of a pin on Pinterest is given below.

Pinterest Image

4: Guest Posting

Guest posting can be stated as “When a website owner allows you to write content on their website and give a backlink in between the content that redirects the user to your website”

Its more like a give and take situation i.e Writing content for someone and generating backlink for yourself in return.

Some of the popular websites that accept guest posts are

  • HubSpot
  • GetResponse
  • Social Media Today
  • Social Media Examiner
  • and many moree….


Here in this article we have discussed in detail about backlinks, how to generate backlinks, some important ways of generating backlinks, and what are backlinks.

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